The prolific author of many definitive marketing reference works, Professor Philip Kotler is widely regarded as the world's leading expert on strategic marketing.
Professor Kotler has consulted to many major U.S. and foreign companies - including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy and planning, marketing organization, and international marketing.
Professor Kotler's professional wisdom is contemporary, relevant and practical, and his presentations are illustrated with many examples drawn from international business. He offers profound and provocative perspectives on market-based corporate revitalisation.
"Today's smart marketers don't sell products; they sell benefit packages"
Jay Conrad Levinson
The Father of Guerrilla Marketing
Jay Conrad Levinson is the founder of Guerilla Marketing and one of the leading figures in the marketing world. Also the author of the best-selling marketing series in history, 'Guerrilla Marketing', plus 30 other business books, selling over 14 million copies. His Guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
"Jay is one of the foremost business marketing experts in the world." Entrepreneur Magazine
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